Custom Financial Literacy Programs for Universities & Student-Athletes
Expert guidance in the areas of tax planning and personal finance.
Where Student-Athletes Learn the Business of Money
Our Mission: To create and deliver engaging student-athlete financial literacy programs.
At Enders Educational Institute of Tax & Personal Finance, we are dedicated to teaching financial literacy. We believe that understanding the relationship between tax planning and personal finance is crucial for achieving long-term financial stability for student-athletes. With over 30 years of boots-on-the-ground experience of delivering financial educational content, we make the process engaging and fun.
The Players
Kimberly Enders CFP CPFA
Kimberly Enders CFP CPFA
Kimberly Enders CFP CPFA
Kimberly graduated from Michigan State University, earning her bachelor’s degree in 1995. While raising a family, she earned her Master Career Development Certificate through Northwestern University’s School of Professional Studies allowing her to sit for the board exam to earn her CFP® Marks in 2014. She continued her education through
Kimberly graduated from Michigan State University, earning her bachelor’s degree in 1995. While raising a family, she earned her Master Career Development Certificate through Northwestern University’s School of Professional Studies allowing her to sit for the board exam to earn her CFP® Marks in 2014. She continued her education through Cannon Financial Institute’s 13 Wealth Management Program, earning her Certified Wealth Strategist™ designation in 2018. Always a lover of learning, in 2022 she received her Certified Plan Fiduciary Advisor credentials from the National Association of Plan Advisors.
That deep passion for education launched a professional speaking career in 2020 as a motivational speaker for women’s empowerment and teaches advanced personal finance strategies to her peers across the country. In 2024, she became a trailblazer creating educational curriculum for student-athletes and the universities that support them.
Issac Power
Kimberly Enders CFP CPFA
Kimberly Enders CFP CPFA
Issac started in the financial services industry in early 2024 after attending Baylor University where he played college football from 2018-2023. He graduated with a Bachelor’s Degree in Business and a Master’s Degree in Education/Sports Management.
While at Baylor, Issac grew a passion for business knowing that when his college caree
Issac started in the financial services industry in early 2024 after attending Baylor University where he played college football from 2018-2023. He graduated with a Bachelor’s Degree in Business and a Master’s Degree in Education/Sports Management.
While at Baylor, Issac grew a passion for business knowing that when his college career as a kicker was finished, he would work in a business that was affiliated to the sports world.
After playing his final college snap, Issac was invited to the Denver Broncos rookie mini-camp where he spent a few days trying to get signed to the team. Unfortunately, it didn't work out and he would spend the next year working as a high school teacher so he could continue to train in hopes to play football at a professional level.
After a year of training and teaching, Issac put his football dreams to rest and started his career in personal finance. Issac has always aimed to help in this new age of student-athletes who have big dreams or goals. Life hits you quite fast and he will say that with great people surrounding him, his was able to get to the amazing position he is in today. Issac wants to make sure this chain of help continues to all of the dreamers out there- either by helping student-athletes reach their goals or be there when it’s time to pivot to a different path.
The Team
Kimberly Enders CFP CPFA
The Team
Behind every smart financial decision is a team that cares. We’re a group of educators, doers, and problem-solvers brought together by one shared mission: to make personal finance easier to understand. From breaking down complex tax concepts to helping build confidence in a student-athlete's financial picture, our team is committed to c
Behind every smart financial decision is a team that cares. We’re a group of educators, doers, and problem-solvers brought together by one shared mission: to make personal finance easier to understand. From breaking down complex tax concepts to helping build confidence in a student-athlete's financial picture, our team is committed to clarity, accuracy, and real-world guidance you can trust.
What sets us apart isn’t just our expertise, it’s how we use it. We believe education should be approachable, practical, and genuinely helpful. No jargon. No judgment. Just straightforward insights designed to meet you where you are.
When you work with us, you’re not just getting information, you’re gaining a team that’s invested in helping people make smarter financial decisions every step of the way.